+ P&G recognizes COFASA for its performance and growth

COFASA received two crucial awards from its business partner, Procter & Gamble (P&G), in recognition of its outstanding performance and sustained growth as a distributor. These awards reaffirm the strength of the strategic alliance and the positive impact of their joint efforts in the market.

One of the awards was given in the Distributor with the Highest Growth in Focus Products category, highlighting outstanding performance in marketing Doloneurobion. COFASA was also recognized with the Progress to Extraordinary award, a distinction that highlights partners who exceed expectations and generate extraordinary results through consistent execution aligned with strategic objectives.

Through these awards, Procter & Gamble recognized COFASA as its #1 Partner, valuing the growth achieved and the high level of performance as a distributor across different service channels. This achievement reflects results-oriented management, precise strategic planning, and efficient operations. Key factors in this success include a deep understanding of the market, a well-defined commercial strategy, and excellent service across all of COFASA's channels. These factors have strengthened relationships with business partners and generated a positive and sustainable impact on the business.

This double recognition reinforces COFASA's commitment to continue operating under the highest standards of quality and service, responding to the demands of a highly competitive environment and solidifying its position as a reliable strategic ally for its business partners.